Reverse Mortgage Loan Officer

Reverse Mortgage Leads

There are a few ways to generate and purchase Reverse Mortgage Leads. The 3 most common are direct mail, Internet, and TV related.

We currently recommend the Internet, one you get immediate response of seniors or their families memembers that are expressing interest. We also noticed that these individuals have a better grasp of the product and usually have a higher chance of qualifying due to the fact that they probably used an online calculator as well.

For online Reverse Mortgage Leads and Exposure, we recommend the program over at ReverseMortgageSafety.com, read about it...

TV and direct mail can be expensive to launch but if you have a good advertising piece the ROI can be extremely high, this is something that requires a lot of tweaking. Start with a small sample before committing a large part of you marketing budget.

Beware - Companies selling names as leads, many database companies put out great looking offers. But really these are not "leads" these are simply public contact information of seniors. A lead is someone who expresses interest in the product not someone that qualify because of their age and home.